Absolut vodka is now running an ad campaign that many Americans find disturbing:
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US — that ad might have been very different.
Well, gee, Sherlock, do you really think so?
This is a prime example of just how much a lot of Mexicans want to assimilate into American culture. Don’t think it isn’t real, either – Absolut spent a LOAD of money on a campaign that they thought would be popular and effective with Mexicans.
On the other hand, the Bush administration has taken a surprisingly bold step to shortcut the process of building the southern border fence according to the Secure Fence Act of 2006. I’ll believe it when I see it, but I hope it’s a sign that the Bush administration is finally going to do something about illegal immigration. Has he finally figured out that the next President (regardless of which candidate wins) is going to be absolutely worthless when it comes to securing the borders? Whatever the reason, I just hope he gets it pushed through.
There’s my two cents.